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Ab initio

From the beginning.

I’m Aneesh Varma, a founder and engineer based in London. These are notes on starting companies from the beginning, and on what I learned the hard way.

Now building TALOS since 2024.

Start here

Notes: Founder becoming a CEOField notes on running a company once it works: the Executive Team, the Board, and what changes as you grow.

Recent

2024Your Board session isn't a sales meetingworking notes
2016The Golden Flywheel of Execution (“GoFlex”)
2025Words are imperfect containers of meaningNote
2024Notes for Founders becoming CEOs: Suggested Reading ListGuide
2023Jobs To Be Done — a working resource collectionGuide

Now

Updated October 2026

Building: TALOS
Thinking about: AI-native companies, insurance, and engineering organisations
Based: London