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Aneesh Varma — Founder Craft

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Aneesh Varma — Founder Craft

Tech entrepreneur always fighting to right the wrong! I believe data & tech can help solve human misery.

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Jul 9

Golden Flywheel of Execution — the engine of every startup (“GoFlex”)
Nov 2

Pricing Strategy – often overlooked, frequently mismanaged, always important though.
Oct 26

Leadership: Thinking vs Keyboard time

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Notes to scale your startup into a great company.

I have now done the Founder-CEO role for over 17 years across 3 startups, including the venture-backed route. I was just 23 when I became a CEO, and therefore learnt the hard way: mistakes, wrong-turns, failures, frustrations and all of that.

Along the way, I have had a chance to meet 300+ CEOs and C-level Executives (of all types, including the very large publicly-listed companies) — and I realized that to learn this craft it is peer knowledge of others in the hot seat is absolutely vital in addition to working with coaches, reading books & blogs, and learning through experience.

So these pages are the open-sourced collection of everything I have gathered about the scaling up a new startup into a great company. Hopefully this helps you skip past making some of the mistakes I made while honing this craft.

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Aneesh Varma

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