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Aneesh Varma — Founder Craft

Tech entrepreneur always fighting to right the wrong! I believe data & tech can help solve human misery.

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- Jobs To Be Done – collection of the useful resources to understand this very powerful framework
- Golden Flywheel of Execution — the engine of every startup (“GoFlex”)

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Category: General

Words are imperfect containers of meaning

Mar 25—2025

General

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Notes to Founders & CEOs – Your Board session isn’t a sales meeting

Nov 10—2024

General

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Notes for Founders becoming CEOs: Suggested Reading List

Jun 22—2024

General

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Jobs To Be Done – collection of the useful resources to understand this very powerful framework

May 17—2023

General

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Golden Flywheel of Execution — the engine of every startup (“GoFlex”)

Jul 9—2016

General

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Pricing Strategy – often overlooked, frequently mismanaged, always important though.

Nov 2—2013

General

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Leadership: Thinking vs Keyboard time

Oct 26—2013

General

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Storytelling as a Superpower (for Founders and Execs) – a different SaaS to think about

Jun 12—2013

General

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The Executive and the Socrates method of asking the right questions

Sep 1—2012

General

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The Poetry of Game Design (based on a talk from Ernest Adams – November 2009)

Nov 11—2009

General

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Writer, archival researcher, and observer of the everyday

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